makers try to woo women as Canadian market stagnates
on tapping into the female market, which has great revenue potential, by introducing new flavours. Men account for 80% of beer sales, while women chug the other 20%.
Surprisingly, craft breweries are thriving as consumers choose specialty products.
"The smaller breweries have been doing much better . where the larger breweries are seeing much more slower growth," Koustas said. "That has a lot again to do with consumer tastes and choices."
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"Now it's kind of getting to the point where the major players, major breweries kind of find new markets and new products to try and grow these revenues," he said.
While women's consumption of alcohol has increased, it is more focused on wine. With reduced profits due to rising input costs, catering to women is the next step.
TORONTO Breweries are trying to get more women to buy beer with new flavours like iced tea and lime, says a new market report.
Darker and more flavourful beers are also generating more Prada Wallet With Chain
revenue in colder months, a time when traditional lager sales go down.
"We've seen traditionally some brands that have been geared towards males now kind of have Prada Handbag With Chain Strap
these new kind of Prada Nylon Bag Blue flavours and varieties tacked on them, so you'll have Brand X lime, or Brand X iced tea," Koustas said.
Beer consumption per capita in Canada has flattened, Bank of Montreal economist Alex Koustas said.
"When it comes to Canada, anything that can sell better in the winter is a bonus," Koustas said.
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