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Bloom are lending their support to the group through a series of TV spots and viral videos.

NEW YORK (AP) " A new public service announcement irreverently suggests one way to solve the malaria problem in Africa: Recruit a cadre of sexy mosquitoes called La Femme Mosquita to seduce and kill their disease carrying counterparts.

One of the funniest spots in the Malaria No More campaign stars Helms as a big game hunter. In the three minute video, the actor suggests alternative techniques to kill malaria borne mosquitoes, such as biting back.

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Malaria was eradicated in the United States in the early 1950s, but still looms in the third world. In Africa, 2,000 children die every day from malaria, according to Malaria No More, which breaks down to a death every 45 seconds.

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Other tools to fight malaria include mosquito nets, insecticide and effective medicine. Banks sees those measures as the most effective but finds Helms' approach works, too.

frying pan by Freddy Krueger.

´╗┐Malaria PSA uses humor to spread disease awareness

It's one example of the humor the nonprofit group Malaria No More hopes will spread awareness in eliminating the deadly disease. Novak, star of Prada Black Backpack the NBC sitcom "The Office," likes the "laugh with us and not at us" approach. He and other celebrities including Ed Helms, Elizabeth Banks, John Mayer, and Orlando Prada Satchel

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Novak said that public service announcements historically have gotten little respect, despite the importance of their causes, making them ripe for ridicule. The ubiquitous "This is your brain on drugs" ad that showed an egg frying was satirized in "Nightmare on Elm Street" with Johnny Depp getting whacked in the head Prada Handbags Online

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Helms traveled to Senegal to observe the problem and produce the spot. He called it "an incredible adventure" that he hopes will raise awareness. He feels the campaign can educate a broad audience, and he also hopes to "piss off a few mosquitoes in the process."

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