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She predicted that today and Saturday will be the busiest delivery days for flowers, although in store traffic is expected to be steady. "Mother's Day is one of those last minute holidays," she said.

Mainstream Boutique is at 114 Fifth St. in West Des Moines.

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"If mom has never been to a spa, it is a great way to introduce her to new health and wellness possibilities and a place she can go when she needs to reduce stress or help manage future pain or health concerns," she said. Sampson is offering free hand cream and chocolates to people buying gift cards of $100 or more. The spa will be open Sunday for shoppers and moms who want to come in for services, she said. Visit the spa at 601 E. Locust St.

Blame it on sentimentality or tradition, but moms are getting cards, flowers, clothes and brunch reservations for their big day Sunday, while technology is taking a back seat.

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Clothing: Up 14 percent from a year ago

Total spending for Mother's Day is expected to hit about $19 billion, according to the National Retail Federation, down slightly from last year.

Spa services: Up 16 percent from a year ago

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"When electronics, like e readers, tablets, computers and smartphones were new, they had become the gifts Prada Bags of choice. But no matter how much you love your mom, the reality is that she doesn't need a new smartphone or tablet every year," said Robert Passikoff, president of Brand Keys Inc., a New York based research firm.

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and container flowers for the porch and deck.

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´╗┐Make sure Mom is in good hands Sunday

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Brunch: Up 10 percent from a year ago

Massages and facials and other pampering offerings saw the biggest increase from a year ago.

enjoys a manicure by nail technician Cassandra Lacina Griffin at East Village Spa on Wednesday. Manicures, pedicures, facials and other spa treatments are top gifts this Mother's Day.(Photo: Mary Willie/The Register)

Brightly colored tops and accessories are popular as Mother's Day gifts at Cindy Lane's Mainstream Boutique, a women's clothing store in Historic Valley Junction.

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"A lot of women are buying whole new summer wardrobes, justifying it by saying, 'It's my Mother's Day and birthday gifts,' " she said.

Bouquets of spring flowers including tulips, gerbera daisies and other brightly colored flowers are always popular for moms, said Robin Sloan, owner of Doherty's Flowers in Des Moines. Other favorites include hanging baskets Prada Cahier Bags

Tops on the list of gifts for Mom, according to a Brand Keys survey, are greeting cards, flowers, brunch or dinner, clothing, gift cards, spa services and jewelry. Here's a list of the most popular gifts, according to the Brand Keys survey data:

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Flowers: Up 10 percent from a year ago

"Who doesn't like a big geranium hanging basket, especially after the winter we've had?" Sloan said.

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Moms also are treating themselves to clothing, scarves and jewelry as Mother's Day gifts, she said.

is our second busiest time of year, behind Christmas," said Cassie Sampson, owner of East Village Spa.

Mother's Day is a cooking free holiday for moms. Brunch on Mother's Day is as popular as Easter brunch, area restaurant workers said.

People still see spa services as a luxury and see them as a treat for mothers, Sampson said.

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